Arriva Trains Wales  – Success through Innovation

Arriva Trains Wales – Success through Innovation


The judges chose Arriva Trains Wales because of the clear evidence of the systematic approach taken to identifying market and business process needs and innovating a solution to meet those needs involving technical development, market testing and great implementation to improve ease of use for the customer.  The Mobile Multi-Flex product is the first UK rail carnet ticket retailed through an innovative app, ATW Tickets, for smartphones and other mobile devices.  The technology will be extended to all other operators in the area including buses to create better value travel and convenience and improvements in revenue for the business.