University Cribs – Excellence in Marketing & Communications – Sponsor, Heart
University Cribs is a student property search engine that connects students to accommodation providers across the UK. Unlike other property portals, the marketing platform is directed solely at the student demographic. Their marketing department has pulled off some incredible campaigns in the last 12 months, gaining over 20,000 student users.
Their largest and most successful campaign was Cribs Cones, an ice cream truck freshers tour of 8 cities. Others include Puppy Petting Days, in aid of the charity Mind, which promoted the message ‘student house hunting doesn’t need to be stressful’. This campaign obtained PR coverage from giants such as ITV and raised over £600.