The generation of new ideas is critical to the success of any business. Businesses that innovate gain ground on their competitors, keep staff motivated and operate more efficiently. Innovation can be a key differentiator between market leaders and their rivals.
With this award we are recognising businesses that have identified new ways to stay ahead of their competitors by developing new products and services, introducing new working practices or moving in to new markets.
The award winner will be able to clearly demonstrate a new initiative that they have undertaken in the last two years. They will be able to explain the reasons behind the need for the initiative, show the research conducted to establish the best way forward and discuss their plans for implementing the change. The successful business will also have seen the new initiative bring success to their business.